As a national union with hundreds of locals across the country, more than 315,000 members, and one that’s directly involved in campaigns from coast to coast to coast, member engagement is a critical and ongoing project.
Many members consistently visit Unifor’s national website – unifor.org – to stay connected and up to date with what’s happening at their local or elsewhere. We’re consistently getting over 100,000 page views on the site every month alone, which is encouraging but it’s also revealing some room for improvement.
The Unifor website has a handy reference page found at unifor.org/locals which members from across the country often visit to find basic information about their local – like office address, phone numbers, email addresses, etc. - but we noticed that not all of our local contact information is up to date.
“This needs to change,” said Jerry Dias, National President. “If members are visiting the national website for information about their local they should be able to easily and quickly find information so they can stay in the loop and remain engaged in their local.”
This is why the Communications Department has a small ask of Unifor local Presidents. We have begun contacting Presidents of every local asking them to fill out a simple form, available in both English and French, to ensure local information is current. Every local is asked to confirm all relevant contact information by March 28 and there is a new option to now include local Facebook pages and Twitter.
With the growth of social media and online communication, many members are searching for Facebook pages, websites and Twitter to find up to date news and ways to plug in. Online engagement can help your local expand the communication network, so let’s help the union list this information and keep members and local leadership connected with each other.
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