When people are hurting, such as after a natural disaster, the normal human reaction is to find a way to help.
In fact, for most people, the immediate reaction is not whether they should offer help, but to think about how they can help out best.
In La Doré, Quebec, where the major employer is a Resolute Forest Products sawmill, the obvious way for them to help victims of a devastating hurricane last August in Florida was to send down some of the softwood lumber they produce at the local mill.
